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New Website for arvato Entertainment Europe

21/12/2011, Your partner for the digital future. Integrated service solutions for all areas of the entertainment segment.

In a fresh new design, arvato Entertainment Europe’s website clearly and competently guides its visitors intuitively through the extensive range of its service portfolio, products, current topics and new offers proposed by the international service provider for the entertainment industry.

Target group oriented motifs and menu points guide the user to the different sections and categories. The six central subject areas indicated in the horizontally positioned bar provide information about the group of companies, business sectors, services, locations, career opportunities and customer service. A click on any of these areas, for example the area of "Services", provides the user with further information on the cross-sector and transnational offers of arvato Entertainment Europe covering the spectrum of anti piracy-solutions, media asset services, comprehensive services for physical products to e-commerce and retail solutions. The following menu windows provide details specific to the product as well as to the offer as well as important particulars relating to the respective contact person.

At the same time the new website is not only customer-oriented, in many different ways it also presents our expanded strategic direction and future orientation. Visualization of the extensive portfolio – including offers and services for all areas of physical as well as digital entertainment products from content processing, - storage and provision, production, distribution, modern warehousing and Enterprise Resource Planning systems as well as marketing concepts for wholesale and retail business – stresses the competence and experience of the group of companies which develops comprehensive solutions for leading companies from different sectors, which are subsequently implemented on a world-wide basis.

Simple-to-follow navigation, area-specific motifs and short descriptive texts support the communication with potential customers and business partners. Aspects which also connect with the grouping of further information in the upper area of the portal, for example with the link to the arvato website as well as to contacts and subscription to a newsletter. Just as the expanded search function and the menu item "About us", where for example the "Mission", "Locations", "Management" and "History" of the company is presented, they are all aimed at high information density and customer proximity. Parameters which are as relevant in the markets of the 21st century as comprehensive, integrated, global service solutions for all areas and levels of the entertainment segments.